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“They want to have choice.” This is still a relatively novel approach for American newspapers. “My impression is that this type of thing may be a little more prevalent in Europe,” said Rick Edmonds, media business analyst at the Poynter Institute.Like many Alaska media outlets, ADN gets a significant amount of its site traffic not just from across the state, but from all over the country and abroad, spiking during events like Iditarod. Dating sites tend to do best when there’s a high volume of users, typically in large markets like New York, Texas, and California.But a fringe benefit is that if people are perusing potential partners and compulsively checking messages on their devices, that all drives site traffic. “Local newspapers and local radio stations are growing, and people also want local dates,” said Gary Taylor, vice president for North America at White Label Dating, the company partnered with ADN to launch Northern Love. S., and basically has a dating site template that newpapers like ADN then tailor to their readers.It belongs to a parent company familiar to many across the state, and is an effort at diversifying revenues, shedding light on the unconventional ways media groups are trying to find money to pay for the news.Download Audio Chances are you haven’t yet visited “It’s a little bit like Tinder, without the swiping,” explained Maia Nolan-Partnow, director of sales and special content at Alaska Dispatch News, the state’s largest newspaper, and now operator of Northern Love.
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