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But to me, and likely most Tinder users, it’s hard not to perceive the rating as a definitive scoring of our attractiveness, a supercharged Hot or Not-style algorithm culled from thousands and thousands of signals. And if the company did, would you even want to know it? Rad, who tells me his Elo score is “above average,” stresses that the rating is technically not a measure of attractiveness, but a measure of “desirability,” in part because it’s not determined simply by your profile photo.“It’s not just how many people swipe right on you,” Rad explains. It took us two and a half months just to build the algorithm because a lot of factors go into it.”He doesn’t go into too much detail, but it’s easy to imagine how many data points could make up your “desirability” score.In that sense, a photo showing you skydiving may be alluring (or not) for different reasons; some may like that you’re an adventurous thrill seeker, while some might simply be intrigued by how you look.“This [Elo score] isn’t a universal attractiveness,” Solli-Nowlan says.One of the academics involved in the research, Taha Yasseri, professor of computational social science at the University of Oxford Internet Institute, explained the finding thus – people may think they stand little chance messaging someone they consider a 10/10 for attractiveness because they lack confidence, so instead plump for someone they consider good looking but not intimidatingly so.It "has to do with the self-esteem of the person who is checking the profile," he said.It might be because of attractiveness, or it might be because they had a really good profile.” Tinder’s engineers tell me they can use this information to study what profiles are considered most alluring in aggregate.But it’s more of a “generic” beat on what Tinder’s community finds desirable.
In the gig economy, both customers and service providers now score each other with review systems that help platforms like Airbnb, Task Rabbit, and Lyft weed out bad actors.
Men and women are both less likely to care about a partner's income or education level than they were in the past.
The study also looked at the variables that predict online dating "success", namely, the number of messages received.
It was one thing to know my Uber rating, but did I really want to know my Elo score on Tinder?
When I asked whether he could look up my rating, Rad responded, “Do you want me to do it now? At Tinder headquarters, my handler brings me over to the company’s analytics team. ” Solli-Nowlan says forbiddingly as he punches in my account information on his computer.
Referred to inside the company as an “Elo score,” a term the chess world uses to rank player skill levels, Tinder’s rating system helps it parse its user base in order to facilitate better matches.